The dress is perhaps the most emotional purchase of the whole preparation — and the one with the longest lead time. Bridal houses in Thessaloniki cover everything from ready collections to gowns made to your measurements. Book fittings at two or three shops and ask what the price includes.
The range is wide: it depends on the designer, fabrics, lace and whether the dress is ready-made, semi-custom or fully made to measure. Add alterations to the price — they are often charged separately. Ask up front what is included so you can compare properly.
Ideally 9 to 12 months before the wedding: orders take months to arrive and two or three alteration fittings follow. If time is short, there are ready collections and samples for sale — fewer options, but immediate availability.
Book appointments, wear skin-tone underwear and bring only a few trusted people. Move in the dress — sit, dance, hug. Ask about the cost and timing of alterations, and take photos with the shop's permission so you can compare afterwards.